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How To Write A Seriously Helpful Business Plan

Why you need one and what to include

Are you pondering what I’m pondering, Pinky?

What is a Business Plan?

In a nutshell, your business plan is the summary of your brand, your goals, and the means you are going to take to achieve them.

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Elements of a Business Plan

As I mentioned above, I’m gonna keep it simple and basic here.

1. Mission & Vision

What’s your big WHY for starting your blog or business? What is its purpose? Who are you going to serve? How? Be as specific as possible.

2. Target Audience

To be able to really understand the group of people you chose to serve, you need to get into their heads.

Ideal Reader Avatar (Example)

My perfect reader is female, 25–40 years old. She is married, has kids and decided to turn her life around. Let’s call her Anna.

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  • age
  • goals/aspirations
  • experience level
  • struggles
  • needs
  • motivation
  • personality
  • likes and dislikes
  • values
  • style

3. Defining Your Brand

In order to really click with your target audience, your brand needs to align with their needs, values, and personality.

  • Your brand visuals, including your logo, submark, colours, patterns, fonts, graphics, and additional elements.
  • Brand identity: What do you stand for? How do you want to be perceived? What emotional response are you trying to trigger?
  • Brand personality: What’s your overall style, your tone of voice and attitude towards your audience?
  • What do you offer? How is it going to help your target audience and how is it different from what others offer? Do a little market research.
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4. Setting Your Goals

Should you include goals in your business plan right from the start?

Money Goals

Let’s concentrate on the most important goal: your money goal.

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Growing Your Audience

This can either be a means to an end for achieving your income goal, or it can be an end in itself to impact more lives positively.

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5. Promotion Strategy

Don’t create your content and expect people to come.


Once you worked through these steps, you should have a solid foundation for your business.

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I help ambitious entrepreneurs leverage the power of their minds to literally re-wire their brains for more inner peace, income & impact.

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