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Photo by Brendan Church on Unsplash

What’s a Business Niche and How to Find Yours

Finding your online business sweet spot

ey there, are you ready to get started with your dream business? This is part one of my Roadmap to a Successful Online Business series. Today we’ll concentrate on finding your online business sweet spot. Let’s get cracking! 🙂

What is a Niche?

If you’ve been researching online business ideas for a while, then I’m sure you have come across this term.

And I’m not talking about a recess in a wall. Thank you Merriam-Webster dictionary… Their second definition, however, is spot-on: “a place, employment, status, or activity for which a person […] is best fitted”.

We are talking about your online business sweet spot here. The one that allows you to follow your passion, share your skills, help others and also make money in the process. Sounds like the perfect win-win all around, doesn’t it?! But how do you find your niche?

Find Your Niche

In order to find your niche, you’ll have to do some sincere soul-searching and self-assessment first. How exciting! 😉

Get some paper and a pen and write down any ideas you have while you go through the questions. Write down everything that comes to your mind, don’t worry about it getting messy, you can refine your list later.

What are you Truely Passionate About?

What’s the number one topic that you just can’t stop thinking about? It’s not enough to pick something that you are only mildly interested in, just because you think it might be profitable.

After all, you’ll have to work on this topic for years to come. If the thought of spending years of content creation on that one topic already makes you sick, it’s not worth it. Pick something, that you love to learn about and share your insights.

What if nothing excites you that much? Tough question. You’ll have to dig deep. What did you imagine you’d do as a grown up when you were still a child?

Is it something that you are still interested in but haven’t pursued for some reason? Maybe now is the time to relight that fire. Or maybe you have a hobby that you would love to turn into a profession?

What books and films do you love? Why? If money and social commitments weren’t an issue — what would you do all day long?

What are you Good at?

And before you say “Nothing, really.” — stop right there! Being good at something doesn’t necessarily mean you have to be the world’s leading expert in that field.

That’s one of the most important lessons I had to learn and is probably among the top reasons that are holding you back from creating your own online business.

You don’t need to be perfect to start. Learning by doing is fine. Actually, one of the best methods to master any skill is to teach it to others.

If you take away ONE thing from this post, let it be this one: You don’t need to be perfect to start!

“Who is going to be interested in what I have to say if I’m not an expert?”, I hear you say. Well, all you need to be is ONE step ahead of your target audience.

For example: Let’s say you are a decent enough cook and would like to teach others how to cook easy healthy meals.

You might think “Oh well, I’m not a trained chef, everything I know is self-taught and not good enough.” That might be true if your target audience was seasoned chefs with years of experience and tons of knowledge.

If, on the other hand, your target audience were complete beginners at cooking, then I’m sure you could teach them some valuable lessons.

They might actually be more interested in what you have to teach them than in what a professional might teach them because your experiences are closer to their own. See how this works? It’s all relative and a question of perspective.

If you are still struggling with this question, ask your friends and family what they think you are really good at. You might be surprised to hear what they think!

Brush up Your Skills or Learn Something New

What if you still feel you don’t know enough? Brush up your skills or learn something new that will help you feel confident enough to start your own business!

My go-to place for doing this is Skillshare. In case you don’t know what that is, Skillshare is an online learning community with thousands of classes on various topics ranging from design to business, technology and many more.

But of course, there are other online learning platforms too — like Udemy, or edX, to name just a few. Just take your pick! I’m sure learning a new skill will do wonders for your self-esteem.

What is Your Vision?

Don’t skip this, because it sounds a bit woo-woo! This is your big WHY for wanting to start your own business. It’s what keeps you going when things get tough.

This can’t be a simple “I just wanna make money.” Of course, wanting to make money is a legit interest. But WHY do you want to make money?

This is actually less stupid than it sounds. Sure, you can pay your bills and buy fancy things with that money. Earning money is about financial security and the freedom to live the life you want to live.

It’s also about supporting your family and friends. Maybe there are even more people whose lives you’d love to impact positively? Who are these people and how are you going to change their lives? What kind of help or product could you offer to make their lives better?

I’ll tell you my niche finding process as an example: I’m a scientist and I’m passionate about learning and teaching. And in my humble opinion, it’s also something I’m pretty good at. 😉

It all probably began when I was about 15 years old and started teaching English, French or Latin to other school kids. Later, I studied to become a teacher for biology and chemistry, before I decided that biology was what I really wanted to concentrate on at that time.

Even though I didn’t become a teacher, working at the University meant that I had even more chances to teach during student labs.

I strongly believe in life-long learning and that finding the right teacher can change one’s life. Once you find the person who is able to present you exactly the kind of information you were looking for, at exactly the right time and in a way that resonates with you, you’ll be able to accomplish more than you’d ever thought possible. I’d love to be that person!

Is There a Market for Your Offer?

So by now you hopefully gained some clarity regarding your favourite topic, the skills you bring to the table and the vision you have for your business.

Before you storm off to build your empire — hold your horses! You need to do one more thing to find your niche. Unless you are planning to start a charity, you’ll need to check whether there is a market for your idea.

Because let’s be honest, if people are not willing to pay money for your service or product, your business is not going to be viable in the long run.

How can you do this? Think about the people you want to help aka your target audience. Who are they? What do they need? Do they have one specific problem that you can solve for them?

If you are clueless as to what their problem might be — just ask! Find the places where your ideal audience hangs out and try to get into their heads. Read forums, follow discussions, post a quick survey and do some Google keyword research.

If no one searches for your keywords, it’s gonna be difficult to find an audience. If heaps of people are already doing what you want to do, it’s gonna be difficult as well. To find your niche, you want to identify keywords with good search volume and low competition — those are the gems you are trying to uncover.

Don’t be completely put off by competition though. If you can find a way to improve on the offers already out there, or at least put your own spin on them, there is still a good chance you can make it. IF you are determined to work hard until you stand out from the crowd.

Narrow Niche vs Broad Niche

Taking my own blog as an example again: The people I’d love to reach are women who are wanting to start their own online business but don’t know how.

I’m trying to learn as much as possible about every aspect of creating and running a successful online business so that I can pass this knowledge along and enable other women to follow their dreams and support their families as well.

I know there is a lot of competition out there on this topic and I’m actually doing the exact opposite of what most people will tell you to do.

Instead of niching down (= narrowing your niche to serve a very specific and highly targeted group of people), my focus is very broad. I’m trying to cover the whole process of starting, building and sustaining a successful online business instead of concentrating on just one aspect of that journey.

I know about the risks, but I’m willing to take them. Here is why: My vision is to help people get started with their online business, cheer them on during their journey and then see them succeed.

Rather than focusing on a specific offer I want to sell, I’m focusing on the group of people I’d love to help and try to provide all the information they need. Because who has the time to hunt around for snippets of useful information? Isn’t it nice to find it all in one place? I sure hope so. 🙂

If you choose to go for a narrow, more targeted niche, you can use this formula to define your niche:

“Branding (= your topic) your website (= making it more specific) for female entrepreneurs (= addressing your target audience)”.


Let’s sum this up real quick. In order to find your niche, you need to identify your passion, your strengths, your vision, and your target audience’s needs. Once you’ve done that, you pick the intersection of these segments and voilà, you found your niche. 🙂

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Venn diagram to help you find your niche

Hope that helped you get closer to finding your way! :) I’d love to hear your thoughts and comments. :)

Happy experimenting!

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Originally published at on May 26, 2018.

Written by

I help ambitious entrepreneurs leverage the power of their minds to literally re-wire their brains for more inner peace, income & impact.

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