Why we don’t change things even when we know that we could do better
If humans were always behaving rationally, this simply wouldn’t happen. I mean, who in their right mind would opt for second best or worse?
Well, we all do.
We all waste money, time, and energy in all areas of our lives on things that don’t serve us anymore.
It can be little things like keeping a subscription to a magazine you never read. Or a membership to a gym you never use.
Or big things like not investing in your business to get ahead or staying in a relationship that doesn’t make you happy.
Raise your hand if you’ve done any of those! I have.
Yet it doesn’t make sense — so why do we do this?
The resistance to change
In the end, it all comes down to 2 reasons:
Remember, your subconscious mind loves everything that’s familiar! Your subconscious is primarily concerned with keeping you safe. Yes, your circumstances might not be great, but at least you haven’t died so that has to count for something.
Reason #1: It’s familiar.
Remember, your subconscious mind loves everything that’s familiar! Your subconscious is primarily concerned with keeping you safe. Yes…
